Testimonials are a Powerful Tool!
Testimonials are a Powerful Tool!
If you don’t ask for a testimonial, chances are you won’t get one. If you are not getting testimonials from your clients, you’re missing out on a powerful tool that could boost your income.
When you begin receiving great testimonials, people will want to buy your services or products because they know other people have liked them. This is “social proof”. Asking for testimonials can be uncomfortable and it doesn’t come easy to most people. Many businesses just wait and hope that a testimonial will appear organically.
The easy part is sending the email request for a testimonial. Unfortunately, the hard part is actually getting the testimonial from your client. Many people just do not have the time to do one. Others really don’t know what to write in the first place. Therefore, it is your job to make it easier for them. Make sure to provide a link to the place that you want them to put their testimonial so that they can easily get to the site. Furthermore, give them a few sample questions in your testimonial request email that can help them to get the ball rolling.
Here are a few that you might want to put to use:
- What prompted you to seek our services or products? What situation or problem did you need to solve?
- Why did you specifically select our company?
- What made you believe that our company was the best for achieving your desired result?
- How did you benefit from our product or service?
- What are the two most significant improvements that have resulted from our products or services?
- What exactly did our product or service do to contribute to the outcome you wanted?
Questions can encourage your client to open up and provide honest feedback, and the testimonial will be more convincing.
Sample Testimonial Email Template
Here is a sample Testimonial Email Template:
Dear (Name),
When someone takes the time to recount a positive experience, it speaks volumes. Therefore, I would like to request a small favor – a testimonial that will give others a sense of the experience and service I offer.
Whether it’s a recommendation for a restaurant, a vacation spot or a doctor, I have always felt that the testimonial is a powerful indicator of excellence. I strive to provide such excellence with each and every transaction, and I sincerely hope that describes your experience with me.
Could you please give me your testimonial on Google Business. I have provided a link for your convenience. Google Business Link
Therefore to help you get started, I’ve included a few questions, but please feel free to write whatever you like.
- What prompted you to seek our services or products? What situation or problem did you need to solve?
- Why did you specifically select our company?
- What made you believe that our company was the best for achieving your desired result?
I sincerely appreciate your help and look forward to serving you and meeting your needs for years to come.
Warmest regards,
(Your Signature and Contact Information)
As a business it is imperative to start sending out testimonial email request on a regular basis to all your clients. You might be surprised at the end results.
